Shop the Soft, Natural Lash Trend for 2026 Right Now

Everyone knows colorful mascaras have been on the rise over the past few years. That’s no secret. Our makeup resolution for 2026 is to coat our lashes with natural, soft brown tones.

Brown mascara is a hidden gem. You don’t know how well it suits you and your look until you’ve tried it. We recommend hopping on the trend before it’s truly everywhere. Especially one as flattering as this one!

You don’t have to break the bank to participate, either! There are plenty of deals on top-rated and beloved brown mascaras. We found five for you that promise to turn your lashes into a voluminous masterpiece—all in a beautiful, warm brown shade. 

We predict the brown mascara will continue to skyrocket. So, we recommend having one in your makeup bag when the look or outfit calls for it. Keep scrolling to shop our picks for the best brown mascaras on the market right now, starting at just $5!