Victoria’s Secret Styling Secrets You Can Shop from Adam Selman

Ever wondered about what goes into putting together all of the models and looks for the iconic Victoria’s Secret Fashion Show?

A new documentary released today, pulling back the curtain on the 2025 show and allowing fans a peek at the angel wings and models like they’ve never seen them before.

To celebrate the behind-the-scenes look at last year’s show, the brand’s Executive Creative Director Adam Selman opened up in an exclusive interview with E! about putting together all of your favorite looks, styling celebrity and athlete models – including Barbara Palvin Sprouse, Bella Hadid, Angel Reese and Suni Lee – and so much more. 

2025 was the brand’s second year back on the runway after being on hiatus since 2019, and Selman’s first show with the brand in this role, so he wanted make sure the show to came across as “a conversation with the fans of the brand and of the show.”

“I brought back the elevated runway, I wanted to make sure the opening section had icons for the models that walked,” he explained. “I also really wanted to tell unique stories through this.”

For more exclusive details from Adam and to shop runway-ready styles, read on angels!